The glossy flier sticks out of the magazine, and the free coupon is on a detachable card – “Enjoy The Revolution – Break Free”….”Say Hello to Camel Dissolvables, innovative new tobacco products that dissolve in your mouth for a cleaner, enjoyable tobacco experience.” This comes in “strips”, “sticks”, and “orbs”, and they are flavored. Are they targeting children? Nice little packages like “Tic-Tacs”. Imagine that, carcinogenic “Tic-Tacs”!
In the corners of the ad, the black boxes say, “Warning – this product is not a safe alternative to cigarettes”, and “Warning – this product can cause mouth cancer”. Will the children read the warnings? Will the adults? By the way, in Canada, where the labeling laws are “different”, the ads have to say things like “Each year, the equivalent of a small city dies from tobacco use”. I don’t know how the Canadians got so smart, but what’s our excuse in America? http://www.hc-sc.gc.ca/hc-ps/tobac-tabac/legislation/label-etiquette/graph/index-eng.php